Traffic Sources: This real-time report let you monitor the percentage of active users on your website who are attracted by your event or campaign.There are six reports in real-time reporting: You can easily monitor your website traffic, which pages are attracted by customers, what they’re browsing and whey they come from at that moment.Īlso, you can measure your campaigns, events, social media posts’ performance and if they’re driving traffic to your website or not. Google Analytics’ real-time reporting feature allow you to see monitor your website in real-time. There are plenty of features that Google analytics provide to track and measure your performance, but I will show 4 essential metrics to gain insight about Google Analytics: So, how Google Analytics track and measure your performance? You can easily determine important metrics and KPIs for your online store in order to thrive and survive by analyzing data from your visitors.Īs I said, using Google Analytics in your E-commerce or content website is essential in order to track your customers’ behavior and analyze their actions to optimize your website and increase your revenue. Google Analytics provide you many statistics about your online store and they let you know if your marketing efforts are good enough or not. Website analytics let you gain information about your customers and understand them. In an online store, analyzing your customers is difficult since you don’t know enough information about them, this makes you blind to see ahead.Īt this point, analytics tools come into play. Staying in touch with your customers and taking actions according to their interests to increase your revenue become easier in Brick and Morter stores. You can easily analyze your customers or visitors’ behavior and which parts of your Brick and Mortar store perform better. Using Google Analytics is the way to make these happen. It’s hard to thrive in the online world if you don’t track, analyze and report your website data. The online world is very competitive and hard to survive whether you are a content based website or an E-commerce store.
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